Utah's #1 NewConstructionSpecialist.
I spent 8 years learning exactly how Utah builders make money — on contracts, on design centers, on lot premiums, on timing. Then I switched sides. Now I use everything I know to make sure that money stays with you.
A former insider
with an outsized
advantage.
I ran sales for Utah's largest homebuilder and hit #1 in volume 4 consecutive years. I learned exactly how builders structure contracts, price incentives, and guide buyers through design centers. Then I realized buyers needed someone who truly knew the playbook. So I switched sides.
Get Your Free Builder Analysis
Tell me where you're looking. I'll send a full breakdown of every active builder in that area — what they're offering, what it's actually worth, and who's worth visiting.
No out-of-pocket fees. Representation is paid by the builder. Licensed with NRE.
Real Situations. Preventable Outcomes.
I've watched these play out hundreds of times. The only thing they had in common: the buyer walked in alone.
The Price Increase
A buyer signed their contract, then received notice their price was increasing $23,000. They called us after the fact. The clause was buried in paragraph 14 of the purchase agreement — language I've seen dozens of times. We would have caught it.
The Skipped Inspection
A buyer decided to skip the independent inspection to save $500. Six months after closing they discovered a $47,000 foundation problem. The builder said it was "within tolerance." They had no independent documentation — and no leverage.
The Design Center
A couple spent $85,000 at the design center. I walked through their selections after the fact. About $30,000 of those choices had 60–80% builder markup on items that could have been done cheaper after closing by a contractor of their choosing.
No out-of-pocket fees. Builders pay our representation fee. Licensed with NRE.
Every Advantage.
Zero Cost to You.
Builders pay our fee. Everything below comes standard — no hidden costs, no obligations.
When you use our services, we personally cover $2,000 out of pocket so you walk into your new home with brand-new appliances — no strings, no fine print. Put it toward a refrigerator, a full washer and dryer set, or anything else you need. Our gift to you for letting us represent you.
An independent inspector visits your home at framing, pre-drywall, pre-electrical close-up, and mechanical rough-in stages. Structural issues, misplaced windows, and rough-in mistakes get caught while they're still easy to fix — not after drywall covers everything.
A third-party walkthrough 1–2 days before closing. We catch punch-list items the builder's own team overlooks and document everything in writing — giving you real leverage to get issues resolved before you sign.
A 3rd-party structural warranty separate from the builder's coverage. If the builder disputes a claim or goes out of business, you're still protected. Retail value $600+.
Utah new construction contracts are written by the builder's attorney, for the builder. I go through every line with you — flagging what's negotiable, what's risky, and where you have more power than you think.
Design centers are where builders make their real money — buyers average $30–70k in upgrades. I tell you exactly what to upgrade for resale value, what to skip, and what to push back on or negotiate as an incentive instead of paying retail.
You get weekly progress photos and milestone updates throughout your build. You'll always know exactly where your home stands — no surprises at closing.
Total Included Value
$3,600+
At zero out-of-pocket cost to you.
Browse Utah Communities
Search and filter every active new construction community. Click any pin to explore.
Simple Process. Zero Cost.
From finding the right builder to getting your keys — we make the new construction process easy.
Browse Builders & Communities
Explore every active Utah builder, see their communities, floor plans, and current incentives all in one place.
Connect With Us For Free
We'll answer your questions, share inside knowledge on each builder, and help you identify the best fit for your budget and timeline.
We Represent You At No Cost
Builders pay our commission. You get expert guidance from contract signing through your final walk-through — completely free.
Utah's Top New Construction Builders
Ivory Homes
54 yrs in business
Utah's #1 Local Builder Since 1971
Salt Lake County, Utah County, Davis County
Richmond American Homes
48 yrs in business
Building homes since 1977
Salt Lake County, Utah County, Tooele County
D.R. Horton
47 yrs in business
America's #1 Home Builder
Salt Lake County, Utah County, Tooele County
Lennar
70 yrs in business
Everything's Included®
Utah County, Salt Lake County, Wasatch County
Tri Pointe Homes
17 yrs in business
Life. Built Better.
Salt Lake County, Utah County, Wasatch County
Spec Homes — Skip the Wait
These homes are already built or under construction. Move in without the typical 6–12 month build timeline.
Showing 6 of 269 spec homes
Builders Are Offering Big Deals Right Now
Incentives change monthly. Here are the active offers we track — we'll help you find the best deal for your situation.
Browse Active Utah Communities
Traverse Mountain
Nestled against the Traverse Ridge with sweeping panoramic views of Utah Lake and the valley. Master-planned community with parks, paved trails, and top-rated Alpine School District. Minutes from Silicon Slopes tech corridor.
Daybreak – Ivory Collection
Daybreak is Utah's premier master-planned community featuring a 167-acre lake, miles of trails, and a vibrant town center. Ivory's collection offers modern designs with incredible access to Daybreak's unmatched amenities and TRAX light rail.
Holbrook Farms
One of Lehi's most popular master-planned communities with a clubhouse, pool, and miles of trails. Alpine School District — rated Utah's #1. Close to Silicon Slopes tech corridor and Thanksgiving Point attractions.
Overland
Ivory's most accessible community in Utah's fastest-growing city. Overland is a large master-planned development (3,000+ homes planned) with future trails, parks, and schools. Cedar Valley Highway provides quick access to Silicon Slopes and Utah Valley employers.
Terraine Towns
Terraine Towns offers Ivory Homes' lowest-entry townhomes in West Jordan — a smart way to get into an Ivory-quality home. Thoughtful floorplans with 2-car garages and private outdoor space in a well-connected West Jordan location.
Dry Creek Highlands
Dry Creek Highlands offers both Towns and Signature series in West Jordan. Ivory's Signature homes are their most premium product — architectural variety, larger lots, elevated finishes, and 3-car garages. Lower-entry townhome series available for first-time buyers.
Why Buyers Are Choosing New Construction
I Spent 4 Years Learning the
Builder's Playbook.
I ran sales for Utah's largest homebuilder and hit #1 in volume 4 consecutive years. I learned exactly how builders structure contracts, price incentives, what design center upgrades have 80% margin, and what buyers never think to ask. Then I realized buyers were walking into these transactions blind — and the on-site agent was never going to tell them what I knew. So I switched sides.
Landon Rose
New Construction Specialist
Licensed with NRE
Ready to Find Your New Build?
Let's find the right builder, the right community, and the right incentives for you — all at no cost.